For the first time in the luxurious brand's 182-year history, Tiffany & Co. has ventured into Men's apparel and jewelry. The fine jeweler is now making more moves in a collaborative effort with the London-based avant-garde retailer, Dover Street Market. The latter business began when Japanese fashion brand Comme des Garçons creator Rei Kawakubo first established the first store in Mayfair, London with her husband Adrian Joffe. Not only does Dover Street Market sell urban wear like Nike and Vans, as well as Comme des Garçons, but welcomes other labels like Balenciaga, Brain Dead, Céline, Daniela Gregis, Dreamland Syndicate, Golf Wang, Gucci, and much more.
Tiffany & Co. with Dover Street Market will feature a capsule of nine styles which include bracelets, necklaces, rings, cuff links, and Tiffany's signature sterling silver to give each piece the distinctive touch. Every piece of jewelry is created using this metal. Depending on where one decides to purchase their jewelry, each of them has either NYC of LA emblazoned on them.
“Dover Street Market’s curated style edit, and the iconic collaborations it is known for, makes it the ideal space to debut these limited-release Tiffany men’s designs,” said Tiffany & Co.’s current artistic director, Reed Krakoff in a statement. “It’s a great way to get in tune with the male consumer who’s really into fashion, style and lifestyle.”
Before working for Tiffany & Co., Krakoff held the position as Coach's creative director in the '90s, bringing the highly successful brand most known for its handbags and curated lifestyle products into the stratosphere in the present day. His success with Coach landed him the role of Chief Artistic Director of Tiffany's back in 2018.
His involvement in the brand has no doubt piqued the interest of LVMH's CEO Bernard Arnault. In fact, as of today, the luxury conglomerate has raised its bid for Tiffany's to close to $16 billion. Shares in Tiffany have made a significant jump (3.6% to $127.75). One can't also forget the efforts of Chief Executive Alessandro Bogliolo, who previously held the head of fashion position with Diesel and worked for Bulgari as well.
Information originally sourced Robb Report.