Jewelry designer Isabella Lalonde' brand run out of her New York apartment, Beepy Bella, has been making the rounds on Instagram and has become a favorite of celebrities. Garnering high-profile fans like Charlie XCX, Bella Hadid and more, the brand has certainly made waves.
"I laugh a little because I started this in my kitchen for fun, and I didn't expect anything from it. I think it's honestly hilarious when I see even elf ears now are almost like, in my opinion, a mainstream thing. Everything I had been for so long of my life had been super niche," she said in an interview with NYLON. "It didn't have that publicness to it. I've never been a person that had a lot of followers [or] that planned to. I've been around fashion influencers, but I've never expected that for myself. And I even remember saying to my partner a while ago when I was
Quarantine has been a time for growth for Lalonde's brand, as it invites artists to come and enjoy the Beepy Bella experience.
"I feel like the world I've created for Beepy Bella is like a utopia, and it's very much full of joy and self-love and creative expression, and I feel like people really can sense that energy," says Lalonde. "I almost think it's like a diary for me. It's a very, very personal thing. And all the art I make for it is like how I continue my art practice, like all the product photography is mostly done by me in my room and just conceptualizing and thinking about ways to further experiment with all the images."
While the future is unknown, Lalonde is optimistic that Beepy Bella will thrive in 2021.
"In any case, I do see myself expanding and growing as artists and also as a brand and just really defining what I'm here to do. Keep people on their toes and expecting beautiful things that talk to them, think more about jewelry, or what they're wearing on their bodies," she says. "I feel like it's such a personal thing for me to
Information originally sourced from NYLON.