Fortrove News

David Yurman will be moving their renowned flagship in New York City to 5 East 57th Street which is located between 5th Avenue and Madison Avenue. The new shop will be opening during the second half of 2019 and will have three levels as well as 5,000 square feet of retail space.

“57th Street was a natural choice," said CEO and co-founder David Yurman about the move. "We are on one of the greatest shopping streets in the world; it attracts an international customer and is on par with the prestigious shopping destinations around the world.”

Company President Carol Pennelli later added that “We look forward to bringing the full David Yurman luxury experience to 57th Street with the new flagship location. We’re an American luxury brand with a growing global presence and being at such a quintessential New York location feels like a natural fit.”

The company's Madison Avenue location will be shut down while their downtown Manhattan boutique, located on Prince Street in SoHo will remain open during this major transition.