Ever since the start of the pandemic this year, companies like Christi Schimpke's jewelry business were set to have an explosive year. Schimpke's Lamborghini necklaces, BMW bracelets, Ferrari cufflinks, and other unique pieces are made from car parts that have been scrapped, thus the brand's name Crash Jewelry. However, the COVID-19 pandemic has caused businesses everywhere to change or outright cancel their plans.
“I had all these car shows lined up, and now they’re all canceled,” said Schimpke in a statement to Spectrum News of her plans to sell jewelry in the Sierra Foothills, La Jolla, and San Marino. “Pretty much close to 20 events just got scratched.”
“This is my first time ever doing a virtual sales event. If I can’t go to the shows to bring my product to you, then I will bring you to the product,” said Schimpke, who will be putting together an hour-long Zoom event that's QVC-inspired on Friday evening.
“We get a lot of Mercedes because we’re a certified shop, but I was excited to get an Aston Martin Rapide S and a Rolls-Royce Ghost. I’ve been getting quite a few Porsche Macans lately for some reason,” said Schimpke, who sources most of her parts from Beverly Coachcraft, a collision repair shop owned by her husband out in West L.A.
“I have all this inventory I was going to be taking to shows that I can’t do anything with,” said Schimpke of her pieces that are now on hold due to the pandemic. “I know we’re all hurting right now, so I’m passing on as much savings as I can.” Depending on the make, model, and color of the car, Schimpke charges between $45 and $1,100 for each piece of jewelry. During the 1-hour Sip 'n Shop event on Zoom, she will be offering discounts up to 75% off on some pieces, including a BMW turquoise and ruby cuff that went from $520 to $260.
“I have no idea how this is going to turn out,” said Schimpke of the upcoming event.“I remain optimistic. I’m just trying to use this time to think outside the box.”
Information originally sourced from Spectrum News.