In the world of fashion, one of the most celebrated names is Stuart Vevers, creative director for Coach and many other household names in the industry. In an interview with Fashionista, he discusses his career, love of fashion, and more.
When asked about his initial interest in fashion, Vevers said, "I grew up in the north of England, and both of my parents left school at 15. I didn't really have people in my life who I could learn about career or university [from]. I definitely came to fashion through nightclubs. My grandmother actually was really good on a sewing machine. I was always curious when she was making things — she would make things for amateur dramatics, for herself or my mom."
I was a little tall, so I could get into a nightclub from around 15 — I know that's not something you're supposed to do, but I could. I didn't have any money, and I would look at magazines and make things for myself. They were very shoddy, but it was fun. It was creative. I started to enjoy it. Art was always my strongest subject. I was always drawing, painting, making things. But I never thought that I'd use creativity as a career. I just didn't have the references in my vault. So it was nightclubbing. Once I started to make outfits, it was then where I started to research more about the designers. And then I started thinking, well, maybe this is something I could do.
"I did a foundation course, which in the U.K., is a one-year course, which you usually do close to your hometown," said Vevers when asked about his time in college and whether or not he initially searched for fashion design as a major. "You didn't, at that point, get grants and things if you went outside of your local areas. And it's multidisciplinary, but it was a design foundation course. It's quite short, and you try graphic design, applied arts, fine arts — fashion was one of the things. I knew I loved fashion before that, but when I did that, I was like, 'Okay, that's what I'd love to do.' And so that's when I applied to go to university. In the U.K., you specialize right from the beginning. You start in that. When I said I want to study fashion, my father was maybe angry with me. I think he saw the opportunity he'd not had himself — that I had this opportunity, that my grades were good enough that I could go to a university. He was worried I was throwing everything, all that opportunity, away by studying something where he couldn't see a career at the end of it. Fortunately, I did what I wanted to do. We didn't agree for a while, but once he saw my passion for it, he was very quickly supportive. We laugh about it now."
When asked to describe his version of the Coach brand and his further aspirations as creative director, Vevers said, "That's always the hardest question... I think, ultimately, it's that vision of the powerful heritage of America's house of leather, with great story, great design. And bringing that together, with my vision of the future, the next generation, possibly being ready to try something new, to do something surprising and unexpected — that tension, that's what inspires me. That's what gets me up in the morning and gives me the energy to look forward."
Information originally sourced from Fashionista.