Fortrove News

In an interview with HYPEBEAST, CEO of British jewelry brand Cernucci, Fred Buckley discusses his brand's unique football fanbase as well as his start in the industry. The interview can be read below:

When asked about his journey into the jewelry industry, Buckley said, "As a kid I loved wearing necklaces that I made myself or picked up from a market somewhere. My family in Brazil wore wild jewelry so I got into it pretty young. I also listened to a lot of hip hop growing up and often saw what custom jewelry meant to the artist and their identity."

cernucci jewelry accessible statement knucks james maddison chains hip-hop Brazil gems rocks


When asked where his brand gets its inspiration, Buckley explained, "A lot from my upbringing. We draw a lot of inspiration from Brazil’s culture, way of living, football, favelas, creativity and beaches. Growing up in Watford, I spent most of my weekends in London. There is endless inspiration here. Ever since I started getting inspiration from myself, my life and what I like, we’ve had a clear identity and built an amazing community who resonate with it."

cernucci jewelry accessible statement knucks james maddison chains hip-hop Brazil gems rocks

When asked why having accessibility to jewelry is important, Buckley said, "Before Cernucci, there wasn’t a brand who created our style of jewelry for the mass market in Europe. Wearing jewelry is something special, it completes a fit, and growing up it seemed like only famous rappers and other celebrities had this luxury. With metals like stainless steel and .925 sterling silver, it’s possible to recreate these pieces that can last a lifetime and are affordable too. Today there are no rules. We are changing the perception of jewelry. Everybody should be able to feel great wearing jewelry."

cernucci jewelry accessible statement knucks james maddison chains hip-hop Brazil gems rocks

All Photo Sources
Buckley was asked to explain his brand's latest summer drop, to which he said, "The vision has always been beyond just jewelry. We recently dropped trucker hats and sunglasses – our first ever transition into a new product category. The response was insane and our first releases sold out within the first day.I’m so excited to show our community and the world what we’ve been working on for the past 12 months. Our first ever clothing release."

Information originally sourced from HYPEBEAST.