Canada Goose Holdings Inc. is planning to accelerate DTC expansion with longtime collaborator Sazaby League Ltd. The expansion agreement reaches all the way to Japan, where Canada Goose's flagship in Shibuya is located.
“Japan is one of the world’s largest and most influential luxury markets and has long been an important consumer market for Canada Goose,” said Dani Reiss, President & CEO, Canada Goose. “This new agreement sets the stage for the acceleration of our growth in Japan, across both DTC and wholesale. We are excited to expand our existing operations with Sazaby League and know their successful history building strong consumer brands in the market will help drive us forward.”
“We are proud to partner with Canada Goose and to be part of their continued growth in Japan,” said Yoji Hirai, CEO Canada Goose Japan. “Canada Goose is a global performance luxury lifestyle brand, known for their unparallel product and industry-leading sustainability commitments. We look forward continuing to tell their story in Japan and are excited about the future together.”
About Canada Goose
Founded in 1957 in a small warehouse in Toronto, Canada, Canada Goose (NYSE:GOOS, TSX:GOOS) is a lifestyle brand and a leading manufacturer of performance luxury apparel. Every collection is informed by the rugged demands of the Arctic, ensuring a legacy of functionality is embedded in every product from parkas and rainwear to apparel and accessories. Canada Goose is inspired by relentless innovation and uncompromised craftsmanship, recognized as a leader for its Made in Canada commitment. In 2020, Canada Goose announced HUMANATURE, its purpose platform that unites its sustainability and values-based initiatives, reinforcing its commitment to keep the planet cold and the people on it warm. Canada Goose also owns Baffin, a Canadian designer and manufacturer of performance outdoor and industrial footwear.
About Sazaby League
Founded in 1972 in Tokyo, Japan, Sazaby League is a creative retailer and introducing new lifestyles to add spice to the day. True to its spirit of “It’s a beautiful day", its businesses encompass apparel, accessories, jewelry, food, dining and more. Today Sazaby League boasts about 40 brands, including originals such as “Afternoon Tea”, “agete”, “ESTNATION” and licensed brands, and operates more than 500 shops in Japan and internationally.
Information originally sourced from BusinessWire.