Informa Markets has partnered up with Atelier Technology which provides tech in the jewelry supply chain. Informa Market's Jewellery, as a result, will launch an online platform with Atelier Technology that will be mainly focused on product meetings in the digital format.
According to a statement by David Bondi, senior vice president, Informa Markets in Asia, “We strongly believe that digital will enrich our physical exhibitions and empower both exhibitors and buyers to have more efficient meetings. Atelier’s technical and supply chain expertise is a strong complement to Informa Markets Jewellery’s strength as the world’s leading jewelry events organiser. For our partners, clients and loyal visitors, fusing the digital world with physical shows will open up vast
Sellers will be able to utilize Atelier Technology's tools like custom digital catalogues, personalized showrooms, as well as management solutions. The showrooms will enable collections to be displayed virtually.
“Both Atelier and Informa Markets Jewellery are market leaders, and we are excited to power the largest global digital platform for the jewellery industry. Our partnership marks a defining moment in the evolution of our industry: Firstly, by solving urgent customer needs at a critical time when the world is trying to recover trading yet freedom of movement is restricted. Secondly, the changes people are experiencing today are the beginning of a new era, which will redefine the trade show experience as a hybrid between online and offline for the jewelry market, just as we have seen in retail already,” said the founder and CEO of Atelier Technology, Dominic Hill.
Both of the collaborating companies are creating this partnership in order to disrupt the jewelry industry, leading the way for others to do the same.
“The jewelry community will reap the most benefits from this new digital event service, which is a natural and powerful extension of our physical fairs. Working in partnership with Atelier, we have the flexibility and capability to adapt, learn and improve. Expect us to deliver an enhanced online platform with AI capability, edition after edition. Those improvements will be based on what our exhibitors and visitors want,” said Celine Lau, director of jewelry fairs at Informa Markets Jewellery.
Information originally sourced from InStoreMag.