Everyone in the jewelry industry are doing their best to stay ahead of things during the pandemic. One such business is Emilie Shapiro Contemporary Metals.
In an interview with JCK, owner Emilie Shapiro was asked about her work environment during the pandemic. "We actually just moved the studio a few weeks ago to a new space that is right across
When asked about how the events of 2020 have changed her business strategy and more, Shapiro said, "One of the biggest shifts has been pivoting to not mainly rely on our wholesale accounts in the ways that we used to. There are no in-person wholesale trade shows for the foreseeable future, and it’s devastating that many of our retail partners are not doing well, or have already closed their doors. In contrast, a lot of our partners are doing really well right now. We’ve been holding Zoom appointments and connecting with our retail partners in new ways. We’ve taken this opportunity to really shift our focus to our website and strengthen our direct-to-consumer sales."
Information originally sourced from JCK.