Fortrove News

Iconic women's fashion designer Anne Klein's grandaughter, Jesse Gre Rubinstein has partnered up with WHP Global's (aka the Company) Anne Klein brand. The partnership formed in an effort to meet the demand for Personal Protection Equipment (PPE) in the face of COVID-19. The Company has announced today that it will be acquiring 100,000 face masks through its supply chain. The masks will then be distributed in collaboration with Rubinstein to community organizers and essential workers all over the United States.

"Uniting the brand Anne Klein with the founder's family at this critical time and making a commitment to distribute 100,000 masks to those on the frontlines helping our communities, is a win/win," said WHP Chairman and CEO Yehuda Shmidman in the press release. "This is just the beginning of our planned collaboration with Anne's granddaughter, Jesse. We're thrilled to partner with her."

 "I am honored to have the opportunity to play a role in supporting my grandmother's legacy by highlighting inspiring individuals who even during this time of great uncertainty, embody the vision and strength to empower their community and uplift those around them," said Jesse Gre Rubinstein, who is also the founder and CEO of Hello There Collective. "My hope is that this initiative serves as the launch of a powerful network that can both support and inspire others to help not only in the present but as we begin to rebuild."

About Jesse Gre Rubinstein
Jesse Gre Rubinstein is the founder and CEO of social media agency, Hello There Collective. As the granddaughter of Anne Klein, Jesse comes from a lineage of fashion greats and was seasoned for a career in the industry. Since 2018 the Los Angeles/New York female-led Hello There agency has launched innovative marketing campaigns and led digital strategy for global brands such as BCBGMaxazria, Joe's Jeans, Juicy Couture, Jones New York, Ivory Ella, and Tretorn.

About Anne Klein
An iconic legacy women's fashion brand founded in 1968, Anne Klein serves women around the world with classic American style.  The brand currently generates over $700 million in global retail sales with product distributed by best-in-class partners including Steve Madden for footwear and handbags, Kasper Group for sportswear, E. Gluck for watches, Herman Kay for outerwear, ONE Jeanswear Group for denim, Komar for loungewear, Marchon for eyewear, Centric for hosiery, Amiee Lynn for Accessories, Palm Beach for fragrance and cosmetics, and The Jewelry Group for jewelry. Anne Klein products are sold globally throughout North America, China, South Korea, the Philippines and Mexico. For more information, visit

Information originally sourced from PRNewsWire.