By 2020, the luxury conglomerate Kering will bring e-commerce to all of its brands. The past seven years had seen online trade handled primarily by Yoox Net-a-Porter (YNAP) Group in a cooperative venture. Chief client and digital officer Grégory Boutté will be leading the charge, bringing the dozen luxury brands under the Kering flag in for an upgrade.
“Digital can be many different things at once: a distribution channel, a platform for offering seamless omnichannel services to clients, a driver of brand image and visibility, and a tool for engaging with customers in a personalized way,” said Boutté, who was hired by Kering during the latter half of 2017. “Digital technology, data science, and innovation provide a way of offering our customers the best possible experience, on every touchpoint.”
According to Kering, e-commerce has been the conglomerate's fastest expanding method of sale, yielding a total of 6 percent during the first 6 months of 2018.
Information originally sourced by National Jeweler