The Original Fortrove Designer
Jewelry Blog

Tennis champion Serena Williams spoke with Condé Nast's Anna Wintour on Wednesday morning. The pair discussed Williams's love for fashion design, the heroic figures in her life as well as being a mother. Before S by Serena's spring 2020 line was yet to be showcased, she chimed in saying, “I wanted to do this different format so that you guys can hear about the designer [and] a little bit about my mind, and how I may or may not work upstairs.”

“I have been doing fashion since 2000 — that’s when I went to school. I’ve been doing this a long time," said Williams about her developing flirtations with fashion becoming a full-blown passion. "More than people actually realize, which is why it was important for me to sit down and have his different format for a fashion show. Although some things and some companies may pop overnight, that’s such a small percentage. It takes a lot of work, and nothing can replace hard work.”

“What on earth makes you want to take on fashion?” asked Wintour. The star tennis player jokinly replied, “I don’t know what I was thinking. I went to fashion school — I like to say, in between winning Wimbledons and U.S. Opens. It was fun and it was a lot of work, it was really hectic…”

Williams's involvement in the fashion industry was also an active effort to put more women in leadership roles. Back in 2016, she found out that less than 2% of venture-led companies were ran by women. “I thought, ‘This is crazy.’” Serena later mentioned that the portfolio for Serena Ventures’ features women and men of diverse cultural and ethnic backgrounds. “My dad is one of the most important people in my life so I wouldn’t want to exclude men," she said. "It’s all about creating that message of inclusivity and inclusivity is everyone.”

When asked by Wintour about her heroes throughout her life, Williams said, “My heroes are moms because women are superheroes. To have a baby and to have to go to work two or three weeks later, or even to go to work from 9 to 5. I don’t do that. I’m really fortunate where I’ll wake up early at 7 and work until 10 or 11, and then I will have the rest of the day with my daughter. I’m so literally lost for words when I think of these women who spend day-in and day-out, helping and providing for their families, when I know how hard it is to leave my daughter. I think women need to be recognized.”

Information originally sourced from WWD.